Ambassador Program

Does your product have a compelling story to tell? Let Sip Happens Wine School help you share these stories by creating unique experiences that will connect with your target audience in an interactive way.

The Sip Happens Ambassador representation provides visibility to your brand, boosting your brand’s awareness and ultimately sales by featuring your product in a variety of different platforms ranging from in-person events to social media content. Sip Happens Wine School has a passion for the wine, beer, and spirits industry and is dedicated to creating unique educational experiences.  The Sip Happens Ambassador representation is a great opportunity to partner with a company who will take pride in your product as if it’s their own and connect with your target audience on a personal level.  Click the PDF button below to read more about the services offered in the Ambassador program; 
Our Ambassador services can include:
  • Social media content creation and engagement
  • Network with potential customers through memorable tasting experiences hosted by Sip Happens Wine School
  • Use word-of-mouth marketing techniques by integrating your products into our classes and events
  • Create specific events and experiences  exclusive to your company brand
  • Track customers’ preferences and suggest advertising and positioning ideas
  • Provide feedback to the marketing and product departments regarding customers’ requests
  • Participate in trade shows/beer and wine festivals as product spokesperson
  • Guest Bartender nights:  “Tap Takeovers”  or “wine flight takeovers” where Sip Happens partners with local restaurants to host  featured events and specials for the night.
Examples of custom events:
  • Educational Wine, Beer, or Spirits classes hosted at restaurants or private rental rooms
  • Wine or Beer pairing dinner hosted at restaurants
  • Field trip tour of a winery, brewery, or distillery
  • Wine country tour featuring exclusive wines with special behind the scene tours
  • Wine or Beer Tasting Golf tournament (different tastings at each hole)
  • Beer & Wine festival/grand tastings with full wine portfolios (if representing more than one winery)
  • Women & Wine Events
  • Charity Partner Events
  • Custom events exclusive to your brand 

Commitment to our Partners: 

Sip Happens maintains the highest standards of customer service both in-person and online while maintaining professional representation through our commitment to understand our client's​products and services in order to maximize their full marketing potential. 
ABOUT:  BENTLEY HALE
Bentley Hale brings over twenty years of restaurant industry experience to the table. She began working in the restaurant industry at age 15 as a host and then became a server and bartender. Over the course of her career, she worked her way up as training manager and bar manager, as well as in corporate and private restaurant management, gaining valuable insights into both front-of-house and back-of-house kitchen operations. As well as working in the restaurant industry, Bentley holds a Bachelor's degree in Interior Design. Her graduate thesis focused on restaurant design and marketing. Recently, Bentley has specialized in developing concepts for new restaurant openings, assisting owners with food and beverage menu development, design, and operational assistance.

Hosting staff wine training seminars, creating wine lists with pairing menus, and planning exclusive wine dinners throughout her restaurant career helped Bentley discover her passion for wine education. Bentley’s enthusiasm for teaching others about wine led her to start Sip Happens Wine School which focuses on making wine and spirits education practical and fun. She hosts tasting workshops along with cooking classes at various locations and for private events.